Posted by: manoharniranjan | May 16, 2008

What is CRM ?


The CRM includes a business practice that combines software solutions with business objectives to develop vendor-client relationships. When CRM is effective, it improves internal processes within the business and personalizes the organization’s external relationships. The overall benefits of CRM software include extending the company’s value across the firm through data integration, increasing customer retention and loyalty, and responding effectively to competition in the marketplace.

It’s a business approach built around the notion of being customer-centric. The main goals are to optimize revenue through improved customer satisfaction via improved interactions at each customer touch point. This can be accomplished by a enhanced understanding of customers, based on their behavioral patterns and demographics, and better information empowerment at all customer touch points, whether with employees or other media interfaces.

There are primarily three tasks completed through CRM:

·  Retention of existing customer

·  Draw more revenue from the same set of customers

· Provide world class services so as to heave more revenue and

· Retain the   customers

The world’s most complete Customer Relationship Management (CRM) solution, Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth. It delivers a combination of transactional, analytical, and engagement features to manage all customer facing operations. With solutions tailored to more than 20 industries, Siebel CRM delivers:

·   Comprehensive on premise and on demand CRM solutions

·   Tailored industry solutions

·    Role-based customer intelligence and pre-built integration

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