Posted by: Ashish Kumar | June 17, 2007

Introduction to siebel campaign management


Campaign management functions include:

  • Target groups formed from the client base according to selected criteria
  • Sending campaign-related material (e.g. on special offers) to selected recipients using various channels (e.g. e-mail, telephone, SMS, post)
  • Tracking, storing, and analyzing campaign statistics, including tracking responses and analyzing trends
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